GH

Gustavo Huenelaf

AI Systems For Business OwnersLoading...
GUSTAVOHUENELAF.
FOUNDER. OPERATOR. SYSTEMS BUILDER.

I run real
businesses
with AI agents.

A former Global Treasury Director who now builds AI systems that run businesses, automate operations, and give founders their time back.

See How It Works
Based in Switzerland. Building across continents.
Gustavo Huenelaf speaking at the Big Blue People launch
GUSTAVO HUENELAFBuilding what I believe in.
$1B+Treasury managed
300+Gym members
managed remotely
01 / IN THE FIELD
23+Years of experience
2Continents. One operating mindset.
SCROLL TO EXPLORE
01 / THE LONG WAY HERE

Before the agents,
there was the operator.

From the Argentinian Navy to global treasury.
From managing complexity to building my own systems.

Career history · company marks identify past roles, not endorsements.
199501

Argentinian Navy

The beginning

Discipline. Responsibility. Showing up when it matters.

CORPORATE CHAPTER02

ExxonMobil

A global perspective

The start of a career inside complex international businesses.

CORPORATE CHAPTER03

Microsoft

Systems at scale

A career that connects finance, technology and operations.

CORPORATE CHAPTER04

Pfizer

Operational rigour

Working within global organisations where accuracy matters.

CORPORATE CHAPTER05

Zoetis

Connected operations

Seeing how people, processes and systems depend on each other.

CORPORATE CHAPTER06

Novocure

Treasury leadership

Bringing a financial lens to complex operational decisions.

LEADERSHIP07

Global Treasury Director

Responsibility at scale

Managing treasury portfolios and the systems behind them.

THE NEXT CHAPTER08

Founder

Building my own

Big Blue People. Real companies, real customers, real accountability.

TODAY09

AI Operator

Switzerland × Patagonia

Building AI systems around businesses I actually operate.

STILL BUILDING
Different chapters. The same instinct: make things work better.
02 / THE OPERATING PRINCIPLE

Most businesses don’t
need more employees.
They need better systems.

When every decision, message and follow-up runs through you, growth just creates more work. Build the system behind the work.

EVERYTHING DEPENDS ON YOU
Missed WhatsAppManual repliesFollow-up forgotten
One owner. Too many loose ends.
03 / EXPERIENCE THAT COMPOUNDS

Real responsibility.
Real-world results.

The finance discipline came first.
The automation followed.

01 / Corporate finance$1B+

Treasury portfolios managed

02 / Process transformation40%

Reduction in headcount

03 / First milestone · target2,000+

Active workflows for customers through AIOS — giving them back their hours

04 / Big Sports · Patagonia300+

Sports club members

05 / Treasury operations · supporting role50+

Bank accounts supported through Treasury operations automation

Selected career and operating figures supplied by Gustavo. Results relate to different roles and projects, not a guarantee of future outcomes.

A futsal match at the Big Sports parquet court in El Bolsón
04 / THE BUSINESS IS THE PROOF

Running a 3,000 m²
sports complex.
From Switzerland.

One Big Sports brand operates three completely different businesses. Each has its own customers, rhythms and workflows — all managed as one connected company.

Meet Big Sports
01 / SPORT

Big Sports

Sports facilities, club, turf rentals and bookings.

02 / HOSPITALITY

Big Restobar

A restaurant and bar with its own service workflows.

03 / FITNESS

Big Sports Gym

A fitness gym with memberships, coaching and training.

Big SportsSWITZERLAND × PATAGONIAONE CONNECTED OPERATION
Operating connection · schematic
El Bolsón · Where the work happens

A local team, real members and daily operations. AI supports the workflow; people run the venue.

EnquiriesAI agentsFollow-upBookings

The goal: fewer missed opportunities and more room to grow.

05 / CONNECTED, NOT COMPLICATED

One operator.
An entire ecosystem.

Every tool has a job.
Every workflow has a next step.

OPERATING SIGNAL FLOW
GH.GUSTAVO
SYSTEM / 01

ChattyPilot

An always-on conversation layer that answers enquiries, captures leads and hands over when a person is needed.

Keep the conversation moving.
Choose a node to explore the system.
06 / BUILD WITH ME

Start with the problem.
Build the right system.

Three ways to turn operational friction
into a business that runs better.

01
FIND THE RIGHT FIRST MOVE

AI Automation Audit

A one-week business review. An ROI-focused implementation plan. Clarity before you build.

  • Map your workflows
  • Prioritise the opportunities
  • Leave with an implementation plan
02
KEEP EVERY CONVERSATION MOVING

ChattyPilot

Replies instantly. Captures leads. Books appointments. Hands over when a person is needed.

  • Always-on customer conversations
  • Lead capture and follow-up
  • Appointment workflows
Explore ChattyPilot
03
BUILD THE SYSTEM BEHIND THE BUSINESS

AI Operating System

Custom AI agents managing repeatable operations, with your team in control.

  • Connected internal workflows
  • Human approval and clear ownership
  • Visibility into what happens next
07 / FROM FRICTION TO FLOW

A clear path.
Not another experiment.

Small enough to start.
Structured enough to scale.

01

Audit

Find the friction worth fixing.

02

Design

Give the workflow a clear architecture.

03

Build

Connect your tools, knowledge and agents.

04

Deploy

Test with your people and real operations.

05

Scale

Measure, refine and extend what works.

09 / THE PEOPLE BEHIND THE WORK

Trust is earned.
One working system at a time.

Client and colleague recommendations
will appear here with their permission.

“
OPERATING PARTNERS

A perspective from the people
who have done the work with me.

Approved recommendation coming soon.

01 / 03
10 / FIELD NOTES

What I’m learning.
What I’m building.

Follow on LinkedIn
11 / THE FOUNDER’S MANIFESTO

Your business should work for you. Not because you’re working longer. But because your systems are.

Gustavo Huenelaf FOUNDER & OPERATOR
LESS FRICTION. MORE FREEDOM.

Ready to get
your time back?

Let’s build systems that run your business
even when you’re not there.